Researching a business plan – District 3

When launching a new business, information about industries, markets or competitors can be invaluable. In this session, we will cover resources from the Internet as well as licensed market and industry intelligence databases available from Concordia University Library. This is a workshop adapted from the “Entrepreneurship”  course at the John Molson School of Business.

Learning objectiveS

  • Locate industry and market reports from the Internet and the Library
  • Understand how to use datasets from Statistics Canada (Census & Cansim) and other national agencies
  • Develop a healthy information diet

 

Course Outline

1. Know your industry: reports from IBIS Wrold; SME Benchmarking; Mergent Intellect
2. Using Google for business research: trade associations & governments
3. Statistics Canada for entrepreneurs: Census & CANSIM
4. Reading up on your idea & staying up to date with articles

Course content

1. Know your industry – look up industry codes (NAICS)

 

2. Using Google for business research (governments & trade associations)
  • Find trade associations with Google
    • They post a lot of industry/market information on their websites
    • Trade shows, reports, analysis, press releases, lawsuits, white papers, directories, interviews, newsletters… is there a bias?
    • Watch the video for this step
  • Find government information with Google’s advanced search
    • Most government websites follow a standardized format for their addresses
    • Governments study and regulate many topics relevant for new business
    • Example: 2017 Communications Monitoring Report from the Canadian Radio-television and Telecommunications Commission
Government Level Example of “Site/domain” Tip
Municipal .ville.montreal.qc.ca Look for “Montréal en statistiques” page for information for boroughs
Provincial .gouv.qc.ca The province deals with mainly: health, education, welfare, culture, agriculture/food…
“Federal” .gc.ca

.gov

europa.eu

Always check for reports from Industry Canada at site:.ic.gc.ca
International un.org

or other agency

Agencies affiliated with the United Nations have their own website
3. Statistics Canada for entrepreneurs

 

4. Reading up on your idea & staying up to date with articles

Concordia University Library’s Business Research Portal:
http://www.concordia.ca/library/guides/business.html

This content has been updated on April 10, 2018 at 4:47 pm.

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