Sources for Consumer Behaviour (MARK 305)

Here are some starting points for succeeding the final project at JMSB’s (Concordia University) MARK 305 Consumer Behavior course.

List of industries for the Fall 2018 semester:

  • Alcoholic Drinks
  • Apparel and Footwear
  • Beauty and Personal Care
  • Consumer Health
  • Fresh Food
  • Hot Drinks
  • Luxury Goods
  • Packaged Food
  • Pet Care
  • Soft Drinks
  • Consumer Foodservice
  • Travel

1. Consumer behavior trend analysis: Where do we find information about emerging trends in CB?

2. Industry/company analysis: size, key players, strategies

  • For this part, your librarian (me!) recommends the following databases listed on the Library’s Business Research Portal
    • Passport from Euromomnitor: this time, use the “industry reports” section to learn more about your industries
    • IBISWORLD reports: this system is in the “industry analysis” section of the Business Research Portal
    • ProQuest Business Databases: find articles by searching for the name of the trade associations, major players, industry name or consumer trend concept. Focus on articles from trade journals and academic/peer-reviewed/scholarly journals
  • Do you really think Google can help you with this one?

3. Consumer analysis: demographics, size of the target market and their consumption process (pre-during-post)

REMEMBER: Cite your sources! Use the citing business databases in APA format

This content has been updated on October 4, 2018 at 1:49 pm.

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