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Business

Which NAICS code to pick for technology projects?

One of the cornerstones of the business programs at Concordia University’s John Molson School of Business is entrepreneurship. Students have to perform advances industry and market research to write a business plan. I often have to assist them in determining the “main business” they are engaged in, specifically which industry code(s) to pick as the basis of their project.

Firstly, I like to point out that projects spanning multiple industries, markets, trends or technologies will probably have to pick a few codes, at least 2 or 3 of them. That is the only way to capture the complexity of disrupting an industry – by looking at a few angles.

Secondly, entrepreneurs researching a business plan will have to adapt existing reports and data to their unique idea. Dealing with imprecise information is not easy and simply looking for “perfect” information will usually not yield a comprehensive and authoritative project report. So, cast a slightly wider net and pick the best tidbits, rather than being too discriminating.

Thirdly, I have created a comprehensive 9-step research protocol for business plans, supported with 19 YouTube tutorial walk-through. I recommend that any entrepreneur go through this protocol to research their business idea.

Early in this process, entrepreneurs are asked to pick an industry code from the North American Industry Classification System (NAICS) to guide their exploration of many tools. These code have 2 to 6 digits, the more digits you have, the more precise the industry (say from “41” for “Wholesale Trade” to “419110” to “Business-to-business electronic markets”). Usually, having a 5 digit code is best.

A common problem entrepreneurs bring to me has to do with picking the right code for emerging technological fields. Here are the most common NAICS codes in the tech industry and how to navigate between them, drawing from a non-exhaustive list based on my experience:

335 Electrical equipment, appliance and component manufacturing
4541 Electronic shopping and mail-order houses
5112 Software publishers
5182 Data processing, hosting, and related services
5415 Computer systems design and related services
61142 Computer training
Business Concordia University

Sources for Consumer Behaviour (MARK 305)

Here are some starting points for succeeding the final project at JMSB’s (Concordia University) MARK 305 Consumer Behavior course.

List of industries for the Fall 2018 semester:

  • Alcoholic Drinks
  • Apparel and Footwear
  • Beauty and Personal Care
  • Consumer Health
  • Fresh Food
  • Hot Drinks
  • Luxury Goods
  • Packaged Food
  • Pet Care
  • Soft Drinks
  • Consumer Foodservice
  • Travel

1. Consumer behavior trend analysis: Where do we find information about emerging trends in CB?

2. Industry/company analysis: size, key players, strategies

  • For this part, your librarian (me!) recommends the following databases listed on the Library’s Business Research Portal
    • Passport from Euromomnitor: this time, use the “industry reports” section to learn more about your industries
    • IBISWORLD reports: this system is in the “industry analysis” section of the Business Research Portal
    • ProQuest Business Databases: find articles by searching for the name of the trade associations, major players, industry name or consumer trend concept. Focus on articles from trade journals and academic/peer-reviewed/scholarly journals
  • Do you really think Google can help you with this one?

3. Consumer analysis: demographics, size of the target market and their consumption process (pre-during-post)

REMEMBER: Cite your sources! Use the citing business databases in APA format

Business Business Concordia University Conference

Researching a business plan – District 3

When launching a new business, information about industries, markets or competitors can be invaluable. In this session, we will cover resources from the Internet as well as licensed market and industry intelligence databases available from Concordia University Library. This is a workshop adapted from the “Entrepreneurship”  course at the John Molson School of Business.

Learning objectiveS

  • Locate industry and market reports from the Internet and the Library
  • Understand how to use datasets from Statistics Canada (Census & Cansim) and other national agencies
  • Develop a healthy information diet

 

Course Outline

1. Know your industry: reports from IBIS Wrold; SME Benchmarking; Mergent Intellect
2. Using Google for business research: trade associations & governments
3. Statistics Canada for entrepreneurs: Census & CANSIM
4. Reading up on your idea & staying up to date with articles

Course content

1. Know your industry – look up industry codes (NAICS)

 

2. Using Google for business research (governments & trade associations)
  • Find trade associations with Google
    • They post a lot of industry/market information on their websites
    • Trade shows, reports, analysis, press releases, lawsuits, white papers, directories, interviews, newsletters… is there a bias?
    • Watch the video for this step
  • Find government information with Google’s advanced search
    • Most government websites follow a standardized format for their addresses
    • Governments study and regulate many topics relevant for new business
    • Example: 2017 Communications Monitoring Report from the Canadian Radio-television and Telecommunications Commission
Government Level Example of “Site/domain” Tip
Municipal .ville.montreal.qc.ca Look for “Montréal en statistiques” page for information for boroughs
Provincial .gouv.qc.ca The province deals with mainly: health, education, welfare, culture, agriculture/food…
“Federal” .gc.ca

.gov

europa.eu

Always check for reports from Industry Canada at site:.ic.gc.ca
International un.org

or other agency

Agencies affiliated with the United Nations have their own website
3. Statistics Canada for entrepreneurs

 

4. Reading up on your idea & staying up to date with articles

Concordia University Library’s Business Research Portal:
http://www.concordia.ca/library/guides/business.html
Copyright

Copyright and media policy

Please note that you may also be interested in my French-language blog called “culturelibre.ca

This morning, I had the great honor of leading an undergraduate communications studies class lecture and discussion around the topic of “copyright” within the context of media policy. I recorded my session with a wrist-bound smartwatch, here are the two resulting audio files:

Part one: 8:45am to 9:45 

Part two: 10am to 11

The last 30 minutes was devoted to open classroom conversation and I did not record this part.

The students were asked to read Sara Bannerman’s excellent article titled “Canadian Copyright: History, Change, and Potential” published in the Canadian Journal of Communication in 2011 (Vol 36 (2011) 31-49). This article presents the history of copyright media policy in Canada starting in the mid-19th century. Back then, the United-States produced unauthorized copies of published British books to support their burgeoning publishing sector.

These american copies were finding their way to the Canadian market, squeezing out opportunities for local entities to flourish and pricing authorized British copies out of the market. Bannerman doesn’t quite get into this in her article, you really have to read her excellent book at UBC Press (The struggle for Canadian copyright : imperialism to internationalism, 1842-1971). Nonetheless, I tried to position the copyright rules presented by Bannerman in the late 19th and early 20th century to some contemporary issues faced by Internet users.

Specifically, I explained that Bannerman is presenting Canada as a “middle power” (p. 31) state engaged in negotiating a multinational trade instrument. In the 19th century, Canada was still a colony, under the aegis of the British but also had to deal with the situation in the United States.

Bannerman states (p. 36),

The United States, in 1891, took measures to recognize international copyright on strictly limited terms. Instead of adopting the Berne Convention, the United States granted copyright to foreign nationals on a bilateral basis, on the condition that works be registered and printed in the United States (Boyde & Lofquist, 1991-92; United States, 1891). In this way, the United States adopted a bilateral and protectionist international copyright policy, while Canada was bound to the Berne Convention, which disallowed the types of industry protections built in to the American law.

Canada shifted its position, as exemplified during the 1910 Imperial Copyright Conference.

At the conference, whose proceedings were kept secret, the Canadian representative secured a commitment that the imperial government would negotiate, for Canada, terms that took the form of a protocol to the Berne Convention in 1914 (Protocole additionnel, 1914). This protocol eased Canadian concerns and paved the way for Canada to adhere to the Convention. Under the 1896 revision of the Berne Convention, authors from non-Union countries such as the United States could obtain copyright throughout the Berne Union by publishing their works first in a Berne country (such as Canada). This gave non-Union countries “back door” access to the rights granted by the Berne Convention without requiring said countries to join the Berne Convention. Berne Union authors (including Canadians) did not receive reciprocal protection from the United States; they faced stringent domestic manufacture provisions before they were eligible to receive copyright protection in that country (Berne Convention, 1896, Article 1, Item II; Berne Convention, 1908, Article 6). The 1914 protocol, however, allowed a country of the Union to restrict protection granted to the works of non-Union authors whose government failed to protect in an adequate manner the works of authors of the Union (Protocole additionnel, 1914). This gave Canada the flexibility of recognizing American copyright on a more reciprocal basis, a key requirement for Canadian adhesion.

(…)

During the interwar years, which were characterized by optimism about international institutions’ potential to bring about justice and peace, the Berne Convention represented for Canada a powerful international community and a forum for the expression of Canada’s newfound international personality (Hillmer & Granatstein, 2005). Canadian leaders felt that a failure to join in that Union would make Canada “an outlaw among the copyright nations of the world” (O’Hara, 1919), an “outsider in the general community of nations” (Canada, House of Commons, 1921, p. 3833), and a “non-harmonious and non-musical instrument” (Canada, House of Commons, 1931, p. 2309) within the concert of nations.

(Bannerman, p. 37)

But, again, Canada’s position shifted a few decades later.

A 1957 Royal Commission on Patents, Copyright, Trade Marks and Industrial Designs concluded that the Berne Convention represented a European approach to copyright, granting high levels of copyright and placing the rights of authors above the interests of users, consumers, and the public. The commission suggested that a more American approach—with a utilitarian view of copyright that understood copyright as serving the public interest above the interests of authors—might be more suitable to Canada as a net copyright importer— a nation of copyright consumers more than a nation of copyright exporters. (Bannerman, p, 37)

It seems that Canada is still flip-flopping:

Under CETA it appears, according to leaked documents, that the European Union is pushing for Canada to adopt a longer term of copyright protection (70 years rather than 50 years after the death of the author for standard works and other term extensions in other areas), a new resale right for art, a new distribution right, new rights for broadcasters, including a fixation right and a retransmission right, and the extension of reproduction rights to performers and broadcasters (Canada-EU, 2010). (Bannerman, p.40)

Which,

The result of this for Canadians today is the possible erosion of Canadian copyright sovereignty, the possible Americanization of Canadian copyright law via American-style digital locks provisions—without the extensive fair use safeguards of the American system, the potential unbalancing of rights and rewards, and the further unbalancing of international flows. (Bannerman, p. 43)

(For the record, these are the passages I cite in my lecture.)

Finally, here are some sources I suggest for further reading:

 

 

Business Librarianship

Researching business intelligence for new ventures

District 3 library research seminar handout

When launching a new business, information about industries, markets or competitors can be invaluable. In this session, we will cover resources from the Internet as well as licensed market and industry intelligence databases available from Concordia University Library. This is a workshop adapted from the “Entrepreneurship”  course at the John Molson School of Business.

Learning objectiveS

  • Locate industry and market reports from the Internet and the Library
  • Understand how to use datasets from Statistics Canada (Census & Cansim) and other national agencies
  • Develop a healthy information diet

Proposed Course Outline

1. Where does information come from?
It is imperative to use both licensed (library) and free web sources to have a complete picture.
2. Know your industry
3. Using Google for business research (governments & trade associations)
4. Statistics Canada for entrepreneurs (including SimplyMaps)
5. Reading up on your idea & staying up to date with articles
  • Think about your business idea when searching, use a variety of keywords:
    • (1) industry (use NAICS, watch out for jargon)
    • (2) trade associations
    • (3) market leaders and major competitors
    • (4) other subject term like a business trend
  • News and articles from ProQuest Business Databases and EBSCO’s Business Source Complete.
  • Setup an RSS feeds from ProQuest, EBSCO and Google to automatically receive notifications
We will use the Business Research Portal:
http://www.concordia.ca/library/guides/business.html
And this handout:
http://www.concordia.ca/content/dam/library/docs/research-guides/management/JMSB-LibraryOrientation.pdf
(We can discuss adapting these to the District3 website)
Bibliography Research

Readings on issues facing university research in Canada

Here is a bibliography on the topic of research in Canadian universities. In no particular order, I’ve tried to incorporate some sub-themes, namely graduate students; research support; international; innovation. I’ve grouped results based on the type of source, such as trade associations, government reports and academic articles.

 

Trade Associations​ & Think Tanks

(Criteria: reports in English from the last 5 years issued by Canadian organisations. Method: Google with a focus on PDF files and keywords such as research, innovation, university)

Government

(Using Google and Publications Canada’s search engine. Because universities are governed by provinces in Canada, I also looked to Québec. I included here reports provided by Concordia University, my employer, to government agencies. OECD also had some interesting reports, but not UNESCO.)

Academic articles

(Using Concordia University Library‘s Discovery layer, I searched for canad* AND universit* AND (research* or innovat*) and filtered for peer-reviewed articles from the last 5 years. I reviewed the first 50 hits and selected articles based on perceived relevance.)

Books and ebooks

(Using CLUES, the library catalogue, for books with a Canadian focus from the last 5 years).

  • Brownlee, Jamie,author. Academia, Inc : How Corporatization is Transforming Canadian Universities. Black Point, Nova Scotia: Fernwood Publishing. Retrieved from: http://clues.concordia.ca/record=b3271762
  • (ebook) Lacroix, Robert, Louis Maheu, and Paul Klassen translator, eds. Leading Research Universities : Autonomous Institutions in a Competitive Academic World. Montreal Quebec ;aKingston Ontario; Ottawa, Ontario: McGill-Queen’s University Press; Canadian Electronic Library. Retrieved from: http://clues.concordia.ca/record=b3231050
    • (ebook, original edition) Lacroix, Robert, and Louis Maheu, Les Grandes universités De Recherche : Institutions Autonomes Dans Un Environnement Concurrentiel. Montréal, Québec: Les Presses de l’Université de Montréal. Retrieved from: http://clues.concordia.ca/record=b3293016
Information Technology Social media

Collaborate on the fly with Padlet

A colleague of mine used a tool call Padlet in a classroom setting during a presentation to foster open collaboration with attendees. Padlet is a collaborative website which allows posting small tidbits of information in a series of “wall-like” pages. A bit like a community board filles with sticky notes of links, videos and the like.

If you fiddle with the access settings of a padlet site, you can create a semi-open collaborative activity with a class.

Here is a quick tutorial I found on Youtube:

In fact, this tool reminds me of this interesting list of iPad apps presented at this training event in my university:

Free apps:
Pic Collage
Tellagami
Padlet
ThingLink
Canva
Adobe Capture
Adobe Draw
Adobe Spark
Skitch
Microsoft PowerPoint
Sync (optional)

Paid Apps (optional)
Explain Everything
Greenscreen by DoInk

This list is an interesting starting point to explore new tools that can engage learners in a new way.

Copyright Gamification Librarianship

Support our project to get indie digital games in libraries

Suivez l’évolution de ce projet: http://www.culturelibre.ca/tag/knight/
Follow the evolution of this project here: http://outfind.ca/tag/knight/

I am really excited to share with you Concordia’s own Technoculture Art and Games’ (TAG) submission for the Knight Foundation’s News Challenge, here is the link:
https://www.newschallenge.org/challenge/how-might-libraries-serve-21st-century-information-needs/submissions/play-at-your-leisure
The goal is to get digital games from small (aka indie) studios into libraries. The benevolent Knight Foundation’s News Challenge is an open call for projects to fund innovative ideas and this current iteration focusses on Libraries.

The Knight Foundation has already granted us “prototype” funding last year to create our alpha prototype, codenamed Alice (family pictures on the proposal page). Now, we want to develop and test our library videogame system with partner libraries (Brooklyn NY, San José CA, Civilla in Detroit and with the Indigenous Futures communities in the North) over the next few years. The Knight Foundation focusses on the USA and rest assured that we will be seeking support to deploy our system in Canada and elsewhere!

Because the News Challenge uses an “open” community based evaluation process (in addition to a formal review), you can help in some very simple ways:

1. Please click on the link to get the page view count up.
2. Register an account on the system to either “heart” the proposal or leave a comment. Some useful comments could be “I would love for my local public library to have indie/digital games” or, if you are a game maker, “I would love for libraries to add my game to their collection” (or some variation thereof). Of course, please feel free to add your own comment!
3. Forward this email to anyone who believes that libraries should have Game Clubs and Indie Games.

The Comment phase of the granting cycle closes in about 2 week.

On a more personal note, my ambition is to strengthen libraries everywhere by devising an open social computing platform so that everyone can play and make games. This will also help libraries acquire and preserve digital content through open markets (fixing some pesky collective action & copyright & technological issues). I am blessed with a myriad of colleagues at Concordia who also share this vision and are willing to embark on this quest!

Thanking you in advance for your support of our project,
Olivier