This page is designed by Olivier Charbonneau, Senior Librarian for the Marketing department of JMSB, to support learning and classroom activities of students enrolled in MARK 305 Consumer Behaviour. Quick access: remember to access the Library’s (1) Business Research Portal for the recommended business sources; use the (2) Ask-A-Librarian help desk; and the (3) citing […] Lire la suite

As one of the librarians taking care of the John Molson School of Business at Concordia University, I am responsible for supporting two of the five departments, namely Marketing and Management. Over a decade ago, I embarked on an initiative to transform my library service, leveraging blended pedagogy to provide Open Educational Resources for my […] Lire la suite

This question is quite astute as it allows me to consider both academic integrity as well as complying with copyright and licensing requirements. I’m periodically asked whether one can send an article or a report from a licensed database by our University Library to someone outside of our University’s library. The gist: Don’t share, just […] Lire la suite

This video showcases my method or protocol to prepare quick & easy videos for my learners. I am a librarian working in a University in Canada and I use free software, namely Quicktime, to produce these instructional support materials. This video is hosted here: https://youtu.be/62sy1xJG4YY Here is the outline of the video: 1. Before you […] Lire la suite

This guide is curated by Olivier Charbonneau, Senior Librarian at Concordia University (Montréal, Canada), for students enrolled in MARK 462 / IBUS 462 Environment of World Business. It provides for sources required to successfully research international business topics for Canadian corporations engaged worldwide. Some sources are available to all on the Internet, others are licensed […] Lire la suite

This page was created for District 3 or D3 in Montréal Canada for a training seminar on May 6th 2020. LEARNING OBJECTIVES Locate industry and market reports from the Internet and the Library Understand how to use datasets from Statistics Canada and other providers Develop a healthy information diet COURSE OUTLINE How to frame your […] Lire la suite

Here are some starting points for succeeding the final project at JMSB’s (Concordia University) MARK 305 Consumer Behavior course. Remember to think about who produces what kind of information and in which format: 1. Consumer behavior trend analysis: Where do we find information about emerging trends in CB? Free web sources recommended by Olivier, your librarian. […] Lire la suite

Here is a selection of books and other resources about board games. It came after a flurry of emails on academic listserv. Thank you to all of those who have suggested materials for this short bibliography ! Material on the Internet (aka “free stuff”) Matthew B Caffrey Jr. (2019) Wargaming: How Wargames Have Shaped History and […] Lire la suite

When researching or launching a new business, information about industries, markets or competitors can be invaluable. In this session, we will cover resources from the Internet as well as licensed market and industry intelligence databases available from Concordia University Library. This is a workshop adapted from the “Entrepreneurship”  course at the John Molson School of […] Lire la suite

Full presentation is available here. Lire la suite