One of the key milestones in researching a business plan involves identifying the correct industry – or industries, as there may me many – to do some digging. This is important to understand your business idea, its business model and its industry. Here is a video I prepared about this: A key success measure of […] Lire la suite

This post contains the lecture notes I will be using in an honors level undergraduate class. Remember, the library offers a Business Research Portal. 1. Is there information on the Internet? Lecture; 10 minutes Synthesis: Information (or more precisely: facts, opinions and data) is contained in documents. Documents may be posted on the Internet or published […] Lire la suite

Researchers at Dalhousie University released the preliminary results of a study of eating habits amongst Canadians. Titled:Plant-based dieting and meat attachment: Protein wars and the changing Canadian consumer (Charlebois, Somogyi, Music, 2018). Interestingly: Sixty-three per cent of respondents following a vegan diet—free from all animal-based products—were under the age of 38. Younger consumers are also less likely to […] Lire la suite

One of the cornerstones of the business programs at Concordia University’s John Molson School of Business is entrepreneurship. Students have to perform advances industry and market research to write a business plan. I often have to assist them in determining the “main business” they are engaged in, specifically which industry code(s) to pick as the […] Lire la suite

Here are some starting points for succeeding the final project at JMSB’s (Concordia University) MARK 305 Consumer Behavior course. List of industries for the Fall 2018 semester: Alcoholic Drinks Apparel and Footwear Beauty and Personal Care Consumer Health Fresh Food Hot Drinks Luxury Goods Packaged Food Pet Care Soft Drinks Consumer Foodservice Travel 1. Consumer […] Lire la suite

When researching or launching a new business, information about industries, markets or competitors can be invaluable. In this session, we will cover resources from the Internet as well as licensed market and industry intelligence databases available from Concordia University Library. This is a workshop adapted from the “Entrepreneurship”  course at the John Molson School of […] Lire la suite

Please note that you may also be interested in my French-language blog called “culturelibre.ca“ This morning, I had the great honor of leading an undergraduate communications studies class lecture and discussion around the topic of “copyright” within the context of media policy. I recorded my session with a wrist-bound smartwatch, here are the two resulting […] Lire la suite

District 3 library research seminar handout When launching a new business, information about industries, markets or competitors can be invaluable. In this session, we will cover resources from the Internet as well as licensed market and industry intelligence databases available from Concordia University Library. This is a workshop adapted from the “Entrepreneurship”  course at the […] Lire la suite

Here is a bibliography on the topic of research in Canadian universities. In no particular order, I’ve tried to incorporate some sub-themes, namely graduate students; research support; international; innovation. I’ve grouped results based on the type of source, such as trade associations, government reports and academic articles.   Trade Associations​ & Think Tanks (Criteria: reports in English […] Lire la suite

A colleague of mine used a tool call Padlet in a classroom setting during a presentation to foster open collaboration with attendees. Padlet is a collaborative website which allows posting small tidbits of information in a series of “wall-like” pages. A bit like a community board filles with sticky notes of links, videos and the like. […] Lire la suite