Critical Thinking Publishing Reference

What are primary sources in business?

According to the Concordia University Library website: A primary source is any original work that is unmediated by external analysis, evaluation, or interpretation. A secondary source is typically an external study of primary sources, usually written retrospectively. A tertiary source typically amalgamates the content found in primary and secondary sources and is less critical or […] Lire la suite

Marketing Research

This page is designed by Olivier Charbonneau, Senior Librarian for the Marketing department of JMSB, to support learning and classroom activities of students enrolled in MARK 302 Marketing Research. Quick access: remember to access the Library’s (1) Business Research Portal for the library supported collection for JMSB; use the (2) Ask-A-Librarian service for searching help; […] Lire la suite

Entrepreneurship: researching a business plan

The current Entrepreneurship guide on the Concordia University Library website: https://www.concordia.ca/library/guides/management/comm320.html You may also want to check out the “Researching a business plan using free Internet sources” post. Lire la suite

Cross-cultural communications

This page is designed for students taking MARK / IBUS 492 Cross-Cultural Communications at the John Molson School of Business (JMSB) at Concordia University. The “See also” section provides links to additional library resources and services. The “More books, articles (…)” section provides insight on searching the library’s collections to enrich your classroom experience. The […] Lire la suite

International marketing

This page is under construction. In the interim, please find below some great resources that will support your research needs. Quick access trio: remember to access the Library’s (1) Business Research Portal for the best business sources; use the (2) Ask-A-Librarian help desk; and the (3) citing business sources in APA format. Please click on […] Lire la suite

Contemporary Business Thinking

If you are taking Contemporary Business Thinking (COMM 210), you are probably a new student at JMSB. This guide is designed by Olivier Charbonneau, Senior Business Librarian at Concordia University, and aims to support the activities planned by your instructor over the semester. This guide is divided in two sections: Tutorials to improve your searching […] Lire la suite

Consumer behaviour

This page is designed by Olivier Charbonneau, Senior Librarian for the Marketing department of JMSB, to support learning and classroom activities of students enrolled in MARK 305 Consumer Behaviour. Quick access: remember to access the Library’s (1) Business Research Portal for the recommended business sources; use the (2) Ask-A-Librarian help desk; and the (3) citing […] Lire la suite