Researchers at Dalhousie University released the preliminary results of a study of eating habits amongst Canadians. Titled:Plant-based dieting and meat attachment: Protein wars and the changing Canadian consumer (Charlebois, Somogyi, Music, 2018). Interestingly: Sixty-three per cent of respondents following a vegan diet—free from all animal-based products—were under the age of 38. Younger consumers are also less likely to […] Lire la suite

One of the cornerstones of the business programs at Concordia University’s John Molson School of Business is entrepreneurship. Students have to perform advances industry and market research to write a business plan. I often have to assist them in determining the “main business” they are engaged in, specifically which industry code(s) to pick as the […] Lire la suite

Here are some starting points for succeeding the final project at JMSB’s (Concordia University) MARK 305 Consumer Behavior course. List of industries for the Fall 2018 semester: Alcoholic Drinks Apparel and Footwear Beauty and Personal Care Consumer Health Fresh Food Hot Drinks Luxury Goods Packaged Food Pet Care Soft Drinks Consumer Foodservice Travel 1. Consumer […] Lire la suite

When researching or launching a new business, information about industries, markets or competitors can be invaluable. In this session, we will cover resources from the Internet as well as licensed market and industry intelligence databases available from Concordia University Library. This is a workshop adapted from the “Entrepreneurship”  course at the John Molson School of […] Lire la suite

Please note that you may also be interested in my French-language blog called “culturelibre.ca“ This morning, I had the great honor of leading an undergraduate communications studies class lecture and discussion around the topic of “copyright” within the context of media policy. I recorded my session with a wrist-bound smartwatch, here are the two resulting […] Lire la suite