Food

Concordia University Digital media & ecommerce Food

MARK 305 Consumer Behavior (Fall 2019 edition)

Here are some starting points for succeeding the final project at JMSB’s (Concordia University) MARK 305 Consumer Behavior course. Remember to think about who produces what kind of information and in which format:

1. Consumer behavior trend analysis: Where do we find information about emerging trends in CB?

2. Industry/company analysis: size, key players, strategies

  • For this part, your librarian (me!) recommends the following databases listed on the Library’s Business Research Portal
    • Passport from Euromomnitor: this time, use the “industry reports” section to learn more about your industries
    • IBISWORLD reports: this system is in the “industry analysis” section of the Business Research Portal
    • ProQuest Business Databases: find articles by searching for the name of the trade associations, major players, industry name or consumer trend concept. Focus on articles from trade journals and academic/peer-reviewed/scholarly journals
  • Do you really think Google can help you with this one?

3. Consumer analysis: demographics, size of the target market and their consumption process (pre-during-post)

REMEMBER: Cite your sources! Use the citing business databases in APA format

Food

6.4 million Canadians limit the amount of meat they eat

Charlebois, Somogyi, Music, 2018, p. 37

Researchers at Dalhousie University released the preliminary results of a study of eating habits amongst Canadians. Titled:Plant-based dieting and meat attachment: Protein wars and the changing Canadian consumer (Charlebois, Somogyi, Music, 2018).

Interestingly:

Sixty-three per cent of respondents following a vegan diet—free from all animal-based products—were under the age of 38. Younger consumers are also less likely to believe that eating meat is a fundamental right. (from press release)

Statistics Canada does not currently compile statistics about vegans.

Screen capture of StatCan’s website for “vegan” on this page: “Does Statistics Canada collect this information?”