One of the key milestones in researching a business plan involves identifying the correct industry – or industries, as there may me many – to do some digging. This is important to understand your business idea, its business model and its industry. Here is a video I prepared about this: A key success measure of […] Lire la suite

This post contains the lecture notes I will be using in an honors level undergraduate class. Remember, the library offers a Business Research Portal. 1. Is there information on the Internet? Lecture; 10 minutes Synthesis: Information (or more precisely: facts, opinions and data) is contained in documents. Documents may be posted on the Internet or published […] Lire la suite