Gamification for business
In its Schumpeter colums, The Economist this weeks presents Gamificatiln, through a new book published on the subject:
As video games have grown from an obscure hobby to a $67 billion industry, management theorists have begun to return the favour. Video games now have the dubious honour of having inspired their own management craze. Called “gamification”, it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, “For the Win”, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively.
Gamification proceeds from the observation that, to non-players, a lot of what gamers do looks suspiciously like hard work. Improving a character in “World of Warcraft”, an online fantasy game, is a never-ending treadmill. The most dedicated players sign up for weekly sessions with two dozen other players which can last for several hours—vital if they wish to defeat the toughest monsters. Jokes about the game being a second job are common. Other gamers will spend hours trying to shave fractions of a second from a record lap time in a driving game or chasing a high score in “Angry Birds”.
The authors of the book have launched a website, featuring a business gamification symposium.
Also of interest, TED talks, like these on the theme of Gaming (not quite the same as gamification though).
Gamification Information literacy
Angry Birds and an InfoLit Game
I enjoyed reading this post on a Chronicle of Higher Education blog, called: What Can Angry Birds Teach Us About Universal Design for Instruction? It gives a simple checklist of what makes this mobile game such a success:
Angry Birds involves practice without penalty.
Angry Birds offers the opportunity for constant feedback.
Angry Birds inherently teaches that different tools have different purposes.
Angry Birds has a built in mechanism for knowledge transfer.
Angry Birds rewards perseverance.
Angry Birds gives no time limit.
Also of interest is this post on an event taking place December 10th in Leeds, UK, called Making Games for Libraries, hosted by Andrew Walsh, who has written on active learning. He also is working on an <a href="http://www.indiegogo.com/infolit-gamese" called SEEK!
Digital media & ecommerce Gamification
Independent video games short bibliography
Here are short bibliographies generated from Library sources.
EBSCO’s Business Source Complete from peer-reviewed journals. The search query was simply for the terms “video games” industry. I picked the most interesting that touched upon “indie games” or labour issues for the past 5 years, 7 articles from about the first 40 hits.
Title: Under the radar: Industry entry by user entrepreneurs.
Authors: Haefliger, Stefan firstname.lastname@example.org; Jäger, Peter email@example.com; von Krogh, Georg firstname.lastname@example.org
Source: Research Policy; Nov2010, Vol. 39 Issue 9, p1198-1213, 16p
Title: User Communities and Social Software in the Video Game Industry.
Authors: Burger-Helmchen, Thierry, Cohendet, Patrick
Source: Long Range Planning; Oct2011, Vol. 44 Issue 5/6, p317-343, 27p
Title: The orchestrating firm: value creation in the video game industry.
Authors: Mikael Gidhagen; Oscar Persson Ridell; David Sörhammar
Source: Managing Service Quality; Jul2011, Vol. 21 Issue 4, p392-409, 18p
Title: Computer Hobbyists and the Gaming Industry in Finland.
Authors: Saarikoski, Petri1 email@example.com; Suominen, Jaakko1 firstname.lastname@example.org
Source: IEEE Annals of the History of Computing; Jul-Sep2009, Vol. 31 Issue 3, p20-33, 14p
Title: The business of playing games: players as developers and entrepreneurs.
Authors: Chazerand, Patrice1 email@example.com; Geeroms, Catherine1 firstname.lastname@example.org
Source: Digital Creativity; Sep2008, Vol. 19 Issue 3, p185-193, 9p, 1 Chart, 3 Graphs
Title: Work and Employment in Creative Industries: The Video Games Industry in Germany, Sweden and Poland.
Authors: Teipen, Christina1
Source: Economic & Industrial Democracy; Aug2008, Vol. 29 Issue
Title: Digital Consumer Networks and Producer–Consumer Collaboration: Innovation and Product Development in the Video Game Industry.
Authors: ARAKJI, REINA Y.1; LANG, KARL R.2,3,4
Source: Journal of Management Information Systems; Fall2007, Vol. 24 Issue 2, p195-219, 25p, 1 Diagram, 1 Chart, 1 Graph
Books from CLUES, Concordia University Catalogue, search on “Cultural Economy”:
>Creativity, innovation and the cultural economy [electronic resource] / edited by Andy C. Pratt and Paul Jeffcutt : Creativity, innovation and the cultural economy [electronic resource] / edited by Andy C. Pratt and Paul Jeffcutt
The cultural economy edited by Helmut K. Anheier, Yudhishthir Raj Isar ; Annie Paul, associate editor ; Stuart Cunningham, guest editor : The cultural economy / edited by Helmut K. Anheier, Yudhishthir Raj Isar ; Annie Paul, associate editor ; Stuart Cunningham, guest editor
The Blackwell cultural economy reader edited by Ash Amin and Nigel Thrift : The Blackwell cultural economy reader / edited by Ash Amin and Nigel Thrift
Gamification in France – la “ludification”
The French blog OWNI proposes an interesting summary of the state of gamification in schools ( in French, bien sûr).
This post starts off with a mention of the report, submitted on April 3rd, by a member of parliament, Yvelines Jean-Michel Fourgous, called “Apprendre autrement à l’ère du numérique” – note that gamification in French is “ludification” – this kind of detail is important to this Montrealer 😉
This same MP (Jean-Michel Fourgous) penned a report 2 years ago entitled “Réussir l’école numérique” calling for an increase in computers in classrooms.
Also mentioned is the BBC game Angler, where a robot traverses a digital universe based on a player’s understanding of geometry, as well as the US-based schools Quest to Learn and finally the consultancy Ludoscience
Gamification of education (infographic)
A nice visual exploration of the gamification of education :
Created by Knewton and Column Five Media